It’s about connecting the pre-click and post-click stages by telling the same story in both.

Unique post-click landing pages go beyond simple message match consistency and dynamic text replacement. How Dropbox uses segmented ads & relevant post-click landing pages Let’s see how each segmented ad uses a dedicated Dropbox landing page and analyze the story each provides the visitor. They recognize what’s necessary to convert prospects into customers: dedicated, unique post-click landing pages…

As a file hosting service that offers cloud storage, file synchronization, personal cloud, and client software to more than 500 million users (including 400,000+ business teams). To maximize conversions, advertisers must be able to deliver post-ad click experiences that continue the personalized journey as quickly and easily as they create ads.ĭropbox is one company that understands that connection. This naturally helps maximize ad clicks - however, more than 95% of those ad clicks don’t convert.

Example 1: Dropbox Business document storageĪdvanced targeting technology allows advertisers to serve highly personalized ads to audiences based on demographics, online behavior, previous engagement, stage of the funnel, and more.

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